If you want to get the most of out case studies you need to appreciate the difference between case studies and testimonials.Equally, getting the length of them just right and avoiding common mistakes will give you a distinct advantage in helping win new clients. James RostanceJames specialises in ...

If someone just talks about themselves all the time it's boring and you switch off.So why would it be any different for our own B2B marketing?To connect with buyers in a more impactful way, making your clients the heroes of marketing stories could well be the key. Episode ...

B2B Buyers are highly motivated to make good decisions and they're particularly cautious about making bad ones.If a buyer has any doubts about your suitability your competitors can swoop in.Your single best tool to combat this is to leverage the experience of your previous clients to show them ...

Using the right tool for right job is really important.When it comes to case studies and testimonials they are two very different tools.Both are incredibly effective.But using them at the right time in the right context is key to you excelling at marketing and helping give your sales ...

There are certain things which your competitors purposefully avoid covering because it weakens their offering.By refocusing attention and avoiding them they stand a much better chance of winning a deal.So wouldn't it be a shame if you set about changing that? :) ...

If you want buyers to appreciate and understand why your product or service is the best choice, you have to make the strongest case possible.But instead of you telling them those reasons, it's much more effective if you have one of your clients discussing them on camera and ...

A prospect's decision making process is a funny one. Sometimes you win, sometimes you lose.But what if you could massively stack the deck in your favour?What if you could engineer it so that you're seen as the obvious and ideal choice?It's entirely possible to do all that and all ...

What your existing clients can say about your product or service carries a huge amount of credibility and influence.Which is why getting them on camera can easily be the key to winning pitches and securing contracts.Case studies when they’re produced correctly are the single most powerful marketing asset ...