If you want to get the most of out case studies you need to appreciate the difference between case studies and testimonials.Equally, getting the length of them just right and avoiding common mistakes will give you a distinct advantage in helping win new clients. James RostanceJames specialises in ...

If someone just talks about themselves all the time it's boring and you switch off.So why would it be any different for our own B2B marketing?To connect with buyers in a more impactful way, making your clients the heroes of marketing stories could well be the key. Episode ...