Using the right tool for right job is really important.When it comes to case studies and testimonials they are two very different tools.Both are incredibly effective.But using them at the right time in the right context is key to you excelling at marketing and helping give your sales ...

There are certain things which your competitors purposefully avoid covering because it weakens their offering.By refocusing attention and avoiding them they stand a much better chance of winning a deal.So wouldn't it be a shame if you set about changing that? :) ...

If you want buyers to appreciate and understand why your product or service is the best choice, you have to make the strongest case possible.But instead of you telling them those reasons, it's much more effective if you have one of your clients discussing them on camera and ...

A prospect's decision making process is a funny one. Sometimes you win, sometimes you lose.But what if you could massively stack the deck in your favour?What if you could engineer it so that you're seen as the obvious and ideal choice?It's entirely possible to do all that and all ...